There are those, including the Leader of the Opposition, who criticized the BDS$1 million contribution to the cause by the Barbados Tourism Authority. I used the word “contribution” because it is a bit tidier when used in this capacity, but we all know that it was an investment on the part of the BTA, and when it is juxtaposed against the value of what Barbados got in return, it was well worth the effort. I was a bit embarrassed for HRH the Prince of England when he slid off the horse during the game at Waterhall, but that single incident has been played more times on American and European television than the crowning of Miss Universe or any of the 30 second commercials that were in the Super Bowl a few days ago. This is the sort of thinking, outside of the box, that Barbados requires at this stage.